Consumer Electronics Show (CES) is one of the biggest technology shows. The biggest brands, such as Google, Sony, Samsung, and Qualcomm, hold exhibitions to show their latest products and developments.
For its 2023 exhibit on January 5-8, Consumer Technology Association—the host for the tech event—can elevate the overall visitor experience with QR codes.
With an advanced QR code generator now readily accessible, hosts and organizers can use the technology to organize events better, especially for CES 2023, where tech enthusiasts from around the world tune in to the show.
How can CES 2023 use QR code technology for this event? Here are how other big events are doing it.
London Olympics 2012 – QR codes to show event information
The London Olympics was one of the most significant sporting events, where attendees used QR codes for events, including promotions, information, and e-tickets.
The London Organizing Committee of the Olympic Games placed QR codes all over the venues to reveal in-game promotions, venues for games and other sporting events, and the location and time of the event.
With people from across the globe coming to the city just for the event, the committee recorded over 15 million app downloads and another 5 million scans from social networks globally.
The event organizers also used QR codes to redirect attendees to an e-commerce store for merchandise and a map to the closest stores where these are available.
Samsung Experience – QR code for social media pages
Samsung Experience, an exclusive invite-only event in New York, invited Latin Pop Star Matt Hunter to perform at the show.
Attendees wore bracelets with QR codes, which showed attendees the official social media pages of the pop star and discord videos, images, and other exclusive content that only they could access.
The concert organizer, Skanz, described social networking as “Skanzite,” in which fans shared personal, secure, and free content using a unique QR code.
US Open 2019 – QR code for fan access and experience
Another sporting event, the US Open 2019, used QR codes for a fan access pass, which allowed fans and patrons to access multiple activities and activations in the stadium.
Fans needed to register through the US Open mobile app or website to get the exclusive fan access QR code.
After completing the registration, fans received a QR code and an ID number for onsite attractions, booths, and other activations.
Scanning the QR code allowed attendees to unlock a badge and win prizes.
ONE Championship 2020 – QR code for attendance and entrance passes
ONE Championship had difficulty hosting an event with a live audience at the height of the pandemic in 2020.
Watching it live for mixed martial arts events like this sporting event offered an adrenaline rush, with the indoor stadium filling in the loud cheers from fans.
One Championship MMA Show in Singapore allowed people to watch the show indoors as long as they were negative in the antigen test and had a normal body temperature.
To enter the venue, attendees simply needed to scan the QR code.
This streamlined the attendance recording process from the organizer’s standpoint and ensured their details were recorded for better contact tracing for chances of positive cases.
Organize events better with QR codes
No matter how big or small the events are, proper organization is crucial to making them successful.
With how QR codes have become ingrained in people’s daily lives, using this technology takes little to no learning curve, and anyone can implement it with just a few simple clicks.
The advancements in QR code generators allowed organizers many possibilities for better management, visitor experience, merchandise promotions, and more.
Generate high-quality QR codes for different platforms using QRTIGER, the best QR code generator, with customization and tracking, among other features.
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