In the good old days, producing a video ad for your brand meant releasing it in just one location. Usually, that meant the television. If you use the video for in-store promotion, only a limited number of people will see the video. Today, an online video editor assures you can create stunning video content and distribute it on various social media platforms easily. Find out more and follow this link.
With this digital solution, you can use video content in many distribution channels. Best of all, you will have a broad range of audiences, allowing you to maximize your marketing efforts. Besides, it’s not just about one video, but many videos that can be repurposed and reused. You can utilize it to entice new leads, engage more subscribers, and nurture the old ones. But how do you get this done after you’re done tweaking everything with your online video editor? Get started on how to publish your videos on social media.
Determine the Objectives First and Foremost
You cannot just post videos randomly. Let’s say you finally finished rendering the work in your online video editor. What you do with this completed video rests on your video marketing strategy. Noteworthy, you must consult this to determine what your purpose is about. Assess what stage in the sales funnel you aim to target and improve.
For example, your main objective is attracting more attention for your products or services; then, you want a platform that can reach a wider audience base. Short, stunning clips will do well on Facebook with boosted posting. Meanwhile, if the goal is to stop losing the attention and traffic on your landing page, you may want to use long-form explainer videos on YouTube. As a result, you’ve got strong material to educate everyone about your brand and what you offer.
Alternatively, you can use a GIF with an external link to the video via email. This will direct your subscribers, who are warm leads, to your homepage or channel. In order for your content to make an impact, you must evaluate these elements first. With this strategy, you can:
- Increase viewership
- Establish better brand awareness
- Drive more leads
- Amplify revenues for the business
Share Directly on Social Media
Now that you’ve finished evaluating the purpose of your cool video, you can share it with the world. When you utilize an online video editor, you can actually directly share your videos on social media. You can share the link and paste it on any social media profile ensuring utmost convenience. This method assures several benefits:
You do not eat up the precious memory space of your computer hard disk.
The convenience of direct sharing means you save time and effort.
Keeping track of what you’ve posted becomes easier because you can see it on your online dashboard.
Besides, with the help of an online video editor, you can resize images and clips to suit the social media platform specifications. After all, every platform has its own specific requirements when it comes to aspect ratio and resolution. For example, the following apps have these glaring differences:
- A square video looks well on IG main feed
- Portrait mode works better for TikTok
- Landscape orientation appears best on Facebook
When you know these details, you can optimize all your videos for the channel. Hence, you can make it look more appealing and engaging. There’s nothing like cropped corners or hazy images that turn off viewers. When you’re trying to attract more followers, you should always work hard to put your best foot forward. In this competitive market, failure to do so means getting left behind.
Download the Completed Video
Meanwhile, if you don’t want to share the links directly on social media, you can download the file from your online video editor. After saving the clip in your preferred format, you have the freedom to do whatever you want with it. There are several things that you can do with a downloaded file. Take a look at them below:
- Embed on your landing page
Firstly, you can embed the video on your official website. Many digital marketers attest that a video on the landing page can increase conversion rates by 80%. After all, videos stimulate a lot of senses compared to just plain text. It looks very engaging to the eyes, encouraging your visitors to explore your site. Moreover, apart from the landing page, you can include it in other areas of your site, as well. You can even watch a video with blog articles.
- Share it via email or SMS
Emailing or texting the downloaded video may be impossible. But you can create a GIF from your favorite snippet in the video. From there, you can put an external link, leading your subscribers to your landing page or your YouTube channel. This method works because people in your contact list prove to be invested in your brand. With just a little more push, you can get them to readily convert. After all, they already trust your brand, which is why they subscribed in the first place.
- Give to influencers
You can use the downloaded file and strike and X-deal with influencers. This approach delivers good results because you open up a wider audience base. You can rely on the following to further enhance reach:
- Profile tags
- Geo-location tags
- Embed video on Shopify
You can also upload your video file on the Shopify product page. This will always appear at the end of your media reel. Marketers agree that helpful videos encourage buyers to go on with their purchases. Showing the product from every angle or show a demo video entices customers to support your goods or services.
The Final Wrap Up On Online Video Editor Tools
It is not enough to create a good video. If you want your finished product to make an impact, you must know how to publish it. After tweaking everything with your online video editor, you want to effectively distribute it on social media to ensure your efforts and hard work do not go to waste. Thankfully, today’s digital solutions assure that you can readily share the finished content on social media or anywhere else you want.