Creating a content marketing strategy for your blog
Blogging is a great way to create awareness for businesses. However, you can not just start a blog and publish random articles hoping that it will increase your sales. You need a proper plan for this.
Reports show that blogging support generates 67% more leads for B2B marketers. However, according to the Content Marketing Institute, only 86% of B2B companies and 77% of B2C companies currently use blogging as part of the B-Revolution strategies.
If you start a new business blog or digital business, you already have a lot of competition to lose. And the best way to ensure you endeavor to begin with an effectively executed plan.
It is where content marketing strategies come into play.
Why create a content marketing strategy?
A content marketing advertising method is clearly a graph that you put collectively to create, publish, and promote content material that will eventually assist you enlarge internet site site visitors generation, lead generation, and sales.This process is called the inbound method. An effective marketing strategy that leads strangers to lead and then a customer. Inbound marketing strategies are an essential part of the content marketing inbound approach. Content that brings visitors to your blog and converts them into leads. Clearly, without a proper strategy, your efforts to create blog posts and videos will fail.
Follow these tips to create a content marketing strategy that brings you substantial results.
1. Plan your content based on a customer
The first step in setting up your content marketing strategy should be to create a buyer persona. A buyer is a profile that describes your ideal customer. The key is to determine what kind of customer you want to target through your content.
If you don’t have a buyer personality yet, go and create one. Once you have the buyer persona, you can start planning your content based on that profile to attract your ideal customers.
For example, suppose your ideal client is a 20-year-old female entrepreneur who plans to start a business. In that case, you can also create blog posts with beginner-friendly tips for starting a business and talk about the problems that female entrepreneurs may face this case.
Planning is critical here. You should plan the content for at least three months to maintain consistency and add a flow to your blog publishing schedule.
2. Working towards a specific goal
The primary purpose of using a content marketing strategy is to achieve a goal. Otherwise, people who wish to publish random posts will only be able to subscribe to your email list or buy your product.
You must set a specific goal for your content marketing strategy. However, it should also be realistic.
For example, if you have created one thousand subscribers in the last three months in your content endeavor, you can set a goal to generate 20% more leads for your next three months.
These are always about working towards a better goal and maximizing the results of your marketing campaign.
3. Measure your content marketing ROI
Being able to measure your content’s success is probably an essential part of your content marketing strategy. But this is one aspect that most bloggers and marketers forget to understand.
Unlike offline marketing, the best thing about digital marketing is that it allows you to measure your marketing promotion investment (RII) returns quickly.
Make sure you use the right thing to measure your content marketing. For example, how much your blog posts share on social media is not an effective way to measure your content. Instead, measure how effective it is to convert a blog post traffic into lead.
4. Analysis of different content types
Content marketing strategies include many types of content that you can have. You can create videos, blog posts, Snapchat videos, podcasts, ebooks, and much more.
Success is found in different types of content for different kinds of businesses. For example, a startup blog post targeting teens will be more successful in Snapchat content.
Instead of trying to conquer all of these, test the content types to see what has brought you the best results, and to invest in creating more content like that.
If blog posts make more leads for your business, try creating various blog posts related to how-to guides, checklists, and case studies. See what kind of blog posts work best and craft more of them.
5. Update and republish your old content
Ask any professional blogger or marketer, and they will always advise you to create “evergreen” content to get the best results from your blog.
That’s true. Some things can bring you more results in the long run than others. However, these evergreen posts also need to be updated from time to time.
Analyze your blog’s content every 2-3 months and see which blog posts produce fewer results. Then rebuild these blog posts by optimizing them for improved keywords.
A simply increased their pageviews by 468% by updating their old blog posts. When done correctly, this technique can bring you excellent results.
Also, don’t stop after injuries published in your blog posts. You can republish to create more content from your blog posts.
For example, you can create a slideshow using bullet points in your blog post. Copy and paste your blog post into a medium post or LinkedIn or make a short video that you share various video sharing sites. Or convert your blog post to a PDF ebook to share it on different platforms.
There are many ways you can try to make the most of your content.
These tips can help you create a content marketing strategy, but keep in mind that the success of your endeavor will depend on the quality and consistency of the content you create.
Continue to develop great content even after the results have slowed down and stick to your content plan. Ultimately, it will provide the best route you can get from any marketing strategy.