The use of custom printed boxes has become a trend in many marketplaces. The frequent encounter with simple brown cardboard boxes is just like eating the same meal daily. To get a reliable packaging solution, brands think outside the box and incline towards customization. Consequently, brands and companies favour custom boxes to make them more recognizable. Brands struggle to create an enduring impression through packaging to improve the customers’ exposure to the brand. In this way, custom printed boxes play an imperative part. The design of boxes created with an artistic impression is what companies need to expand branding. To design these custom printed boxes, packaging material, and printed techniques go hand in hand. The printing may include the following details.
- They use the labels as well as the company’s name on packaging.
- The details about the product have a great influence.
- The product description mounted to the box helps the buyer to make an informed decision.
- The contact and address information are also added, usually at the backside of the box.
To break the novel ground, companies may use the following printing methods to get everyone’s attention.
This a unique way of printing that companies opt for. It is done by spreading the company’s name alongside its logo, randomly on the spaces of the box. You can choose the colour according to your choice and thoroughly spread the labels on the faces of the box.
Enhance your customer’s experience by adding an unusual feature in your packaging. Use the printed labels inside of the containers too. It will improve the unboxing experience of your customers. When they open up the container, they will see printing labels inside. It will create a good impression of the brand as the customer might think that the company cares for its consumers. Therefore, it is suggested to use printing on the outside as well as on the inside of the custom printed boxes.
Do branding by using custom printed tape. The printed paper or plastic tapes are used by many companies for packaging. Printed tapes play their part, especially for shipping boxes. Wrap your boxes by using these tapes, and also do marketing with the help of it.
Printing QR Code:
QR code printed on the box aids in branding. Use your QR code on your container or you can print it on paper tape. This QR code will directly take your customer to your website. It will help you to enhance you repurchases. Also, it will create a professional impression of the brand on the customer’s mind.
There are various printing methods used for custom packaging. The utilization of these techniques depends upon the company’s preferences or its budget. Generally, these printing methods are used for printing boxes.
- Digital Printing:
This is the most in-use printing method for it is higher accessibility. This method is conveniently used by small businesses because it is cost-effective. But most companies also prefer digital printing with the correct configuration. The quality of digital prints is as good as lithography if done right. Moreover, you don’t need any tools before doing digital printing. Just consult the manufacturer having a digital printer and get all your work done.
- Screen Printing:
It is generally used to print folding cartons or small bags. The screen printing is mainly used for the promotion packaging. It is not a very expensive method. But its operation and working are primarily manual-based. Therefore, its production speed is relatively low.
This method is generally used for the printing of stand-up pouches. It contains electrolytic plates containing water and oil as injectors. The production speed is relatively high.
- Lithe Printing:
This is the most advanced type of printing used for packaging. Although it is an expensive one, it is a good printing solution for large-scale businesses. It is used for printing labels as well as printing folding cartons.
Companies use their packaging boxes as a great tool to do marketing. To add more proficiency, they use custom boxes having prints on it. Using the brand’s name and logo will help people to remember the brand for later. By considering the above-mentioned techniques, you can manifest your brand values through your custom packaging.